A Stylish Entrance: SAK and Scott Kay Jewelry October 08, 2007 The SAK and Scott Kay Jewelry join the incentive market
By Alex Palmer
In time to make a grand debut at The Motivation Show, a pair of well-known fashion brands have opened up their product lines to corporate gifting. Teaneck, N.J.–based Scott Kay Jewelry, which takes credit for repopularizing the use of platinum in the design of rings, necklaces, bracelets and earrings, has partnered with Rymax Marketing Services Inc., based in Pine Brook, N.J., to distribute a number of Scott Kay pieces for use in customer and employee incentive programs. Scott Kay's Cypress Bracelet and Heart Necklace are being emphasized in particular.
Also entering the industry is San Francisco–based The SAK, the popular handbag and accessory brand known for its distinctive, richly textured weaves. The company will offer such premium items as its classic mini crochet handbags, leather wristlets and wallets, and modern classic leather hobos, top zips and totes. They are able to perform custom embroidery on select items, with company logos or event details.
These brands will give incentive winners a unique, recognizable product, with a high value perception in the retail market. "There is a demand for branded specialty gifting items that are innovative, stylish and modern," says Mark Talucci, CEO and cofounder of The SAK. "As a company, we are always looking for ways to offer up our handbags in creative and meaningful ways."
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