Incentive Logic Launches IGNITExpress August 13, 2008 New online points solution allows companies to operate programs with ease
By Jeanie Casison
Coinciding with the Incentive Marketing Association 9th Annual Executive Summit, Incentive Logic officially announced the launch of its new online points solution—IGNITExpress. Geared toward companies that want a user-friendly, enterprise-class platform, IGNITExpress handles all aspects of a program such as online reward redemption, fulfillment, tracking and administration.
"Some enterprise platforms try to reach small to medium size businesses but cut features or strip down reward delivery. Service is important to us and our clients, so we don't cut out what makes an incentive program work," says Troy Darling, manager of corporate marketing for Incentive Logic in Scottsdale, Arizona. "When setting goals, you have to integrate rewards in the process. We've also kept communication marketing features in the IGNITExpress program."
The IGNITExpress platform can be customized to include corporate logos, graphics and color schemes to complement a brand. Additionally, IGNITExpress features GiftFolio, a comprehensive online reward catalog featuring brand name merchandise, gift cards and other rewards.
A flat monthly service fee for the IGNITExpress program includes hosting, administrative access, customer support and site usage, with no limits on the number of participants.
Incentive/IMRA Sales Excellence Awards Winners Announced Incentive magazine announced the winners of its 15th annual Sales Excellence Awards earlier this week, celebrating the best and most successful independent representative firms in the industry.
U.S. Travel Association Forms Meetings, Incentives, Trade Show Council The U.S. Travel Association has created a new board member council that will build a proactive meetings and incentives research, communications, government relations and promotion agenda, it announced yesterday.
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