Rymax Throws in the Towel, Literally January 27, 2009 Rymax Marketing Services announces exclusive partnership with fine towel and linen company Avanti
By Jeanie Casison
They say you can never have enough towels. Well, Rymax Marketing Services, Inc., a manufacturer's representative in Pine Brook, New Jersey is seeing to it that award programs have an ample supply. A new agreement with Avanti makes Rymax the sole representative of the brand in the incentive industry. As products for the home continue to rise in popularity, Rymax anticipates attracting great interest in the Avanti line.
"Due to the current economic state, people are generally traveling less and spending more time at home. Therefore, there has been an increase in home commodity redemptions in incentive programs," says Emily Sadlock, marketing manager for Rymax Marketing Services, Inc. "It is commonplace for incentive and recognition programs to contain electronics, appliances, cookware, and even decorative items. Including Avanti fills a void for towels and linens."
Rymax Marketing Service is currently offering the Avanti Classic bath collections in white, linen and cream--single initial monogrammed or plain. Avanti specialty bath accessories, such as soap dishes, tumblers, toothbrush holders and shower curtains are recent additions to the product portfolio.
Incentive/IMRA Sales Excellence Awards Winners Announced Incentive magazine announced the winners of its 15th annual Sales Excellence Awards earlier this week, celebrating the best and most successful independent representative firms in the industry.
U.S. Travel Association Forms Meetings, Incentives, Trade Show Council The U.S. Travel Association has created a new board member council that will build a proactive meetings and incentives research, communications, government relations and promotion agenda, it announced yesterday.
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