The Nikon Coolpix S230 Can Make a Photographer Out of a Shooter

Incentive: Merchandise

The Nikon Coolpix S230 Can Make a Photographer Out of a Shooter
March 11, 2009
From selecting the scenes to waiting for a smile, Nikon aims to provide expert skills to amateurs

By Leo Jakobson

Many new cameras were on display at the Promotion Marketing Association’s International Convention and Trade Show in Las Vegas last week, from all the manufacturers who sell into the incentive channel.

Among them is the Nikon Coolpix S230, which provides many of the advanced features of the company's flagship Coolpix S60, the camera used in commercials featuring Ashton Kucher, at a price point under $200.

The S230 has 10 megapixel resolution, a 3x optical zoom lens and a three-inch high resolution screen designed to be bright even in sunlight. But it is the built-in features of the S230 that impress.

Start with the touch panel LCD view screen. Not only can you touch to select the subject of the autofocus, you can flip through images, paint them with special effects

The latest technologies incorporated into the S230, "moves from tools to results," says Scott Crawford, manager of OEM and special markets for Nikon USA. "Nikon has always produced cameras that take sharp, focused, clear images. The difference between a shooter and a photographer is adjusting the settings to get a better picture. For example, if you’re taking a portrait, making the person sharp and the background soft so you don't take away from the subject. The camera will do this automatically."

That feature is the Scene Auto Selector, which can chose a scene setting (such as portrait, landscape, beach, snow, etc.) automatically rather than make the user remember to turn the dial.

The Smart Portrait System doesn't just fix red-eye automatically. It will wait until a subject smiles to shoot; take two images in succession and automatically save the one in which the subject did not blink; recognize up to a dozen faces—rather than just one—in face-priority focus; recognize faces that are in profile or facing down rather than straight at the camera; "rescue" dark or back-lit images by brightening and improving detail where needed; and use four-way VR image stabilization to be even more effective in producing sharp images.

Less than an inch thick, the S230 is available in five colors: plum, jet black, night blue, gloss red and warm silver.

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