Gift Cards Going Online December 04, 2008 Blackhawk Network launches GiftCardMall.com
By Jeanie Casison
Convenience and choice drive GiftCardMall.com, the new Web site recently launched on Cyber Monday by Blackhawk Network, a provider of card-based financial solutions in Pleasanton, California. Visitors searching for incentive and recognition awards will find an array of branded prepaid and gift cards from such popular merchants as Bed, Bath & Beyond, Best Buy, Home Depot, JCPenney and Lord and Taylor.
"We have been so successful with our great brand partners in the retail space, that we wanted to take the same concept online with GiftCardMall.com," says Teri Llach, group vice president of marketing at Blackhawk Network. "Online there is more flexibility, and we can expand our product offerings."
GiftCardMall.com ensures easy personalization by giving its customers the option to add a personal message for a recipient, as well as the ability to upload photos and images on select cards. In the near future, Blackhawk Network plans to introduce more site features for its b-to-b customers. "The b-to-b market offers a huge opportunity online because of the ease and convenience, which is especially important to small businesses." Llach says.
Currently, Blackhawk Network is running two special promotions for the gift-giving season. Customers who purchase a $100 iTunes Gift Card through December 14 will receive a $15 iTunes Gift Card. Finally, for the entire month of December, customers will also enjoy free standard shipping with their gift card orders.
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