Swarovski's Rewards Are Crystal Clear January 14, 2009 Swarovski adds sparkle to incentive programs
By Jeanie Casison
Eye-catching jewelry and accessories from Swarovski are among the recent award additions available through The Corporate Marketplace, Inc. The North Kingstown, Rhode Island-based provider of recognition solutions brings on the bling with the inclusion of items from the Philips and Swarovski Active Crystals line including, a Lock Out USB Memory Key and Space Violet Headphones, as well as new earrings and pendant from the Swarovski Go Red collection which supports the fight for heart disease in women.
"Swarovski has a strong brand name at retail, and this carries over to the incentive industry. These items are being used as an incentive in service award and performance programs, and as a reward selection in points-based programs," says Kathy Bromer, director of marketing for The Corporate Marketplace, Inc.
Since offering Swarovski in 2000, The Corporate Marketplace, Inc. continues to experience strong interest in the luxury brand. "Our sales reflect a steady increase over the years as the product lines have expanded and the jewelry collection continually evolves with fashion trends," Bromer says. Historically, jewelry offers great appeal for both men and women. And statistics show that men will select an item for their wife, significant other or daughter when picking an award."
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