Rymax Adds Artistica to Exclusive Lines March 04, 2009
Rymax Marketing Services, Inc., announces an exclusive partnership with Artistica. Artistica is a maker of exotic metal and elegant wood furnishings. This is the first time Artistica is available exclusively through a single representative within the incentive industry.
The addition of Artistica as an exclusive partner expands Rymax's offerings of home commodity brands to the incentive market.
"Artistica introduces a unique option to our clients," says Paula Ambrozic, director of strategic relations and compliance at Rymax. "The state of the economy today is forcing incentive program participants to re-evaluate their priorities; products for the home are becoming more and more commonplace as rewards."
In the last quarter of 2008, Rymax saw a substantial increase in the redemption of less luxurious products that Ed Rivera, senior director of national product sales of the Pinebrook, N.J.-based company, called products "that keep people cocooned at home," ranging from ever-popular flatscreen televisions to household items like pots and pans and furniture.
Aside from Artistica, other recent additions to Rymax's line that follow this trend include Avanti appliances, ranging from freezers to microwave ovens, and Toto USA's line of computer controlled toilets and other bath fixtures. Baccarat crystal jewelry, tableware and home décor items, and Roland musical instruments like keyboards and drum sets round out the new products Rymax has added, Rivera says.
Incentive/IMRA Sales Excellence Awards Winners Announced Incentive magazine announced the winners of its 15th annual Sales Excellence Awards earlier this week, celebrating the best and most successful independent representative firms in the industry.
U.S. Travel Association Forms Meetings, Incentives, Trade Show Council The U.S. Travel Association has created a new board member council that will build a proactive meetings and incentives research, communications, government relations and promotion agenda, it announced yesterday.
President Signs Travel Promotion Act President Barack Obama today signed the Travel Promotion Act into law, creating the public-private Corporation for Travel Promotion tasked with marketing America as a tourism destination around the globe.
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