Incentive Insights Podcast: Taking ROI Seriously July 06, 2009
By Alex Palmer
As the economic crisis has forced companies to tighten their belts and justify every expense, incentive programs have come under intense scrutiny. Many companies have cut back on their reward programs, regardless of how successful they may have been. Sometimes this makes sense, but too often decisions to cut back incentives are made out of fear more than careful consideration, according to the members of Incentive’s 8th Annual Industry Roundtable.
In this first installment of Incentive’s new monthly Incentive Insights podcast, sponsored by Nikon, industry veterans discuss the importance of measuring ROI. Dick Gaeta, president of Premier Incentives; Dennis Borst, president and COO of Patriot Marketing Group; and Fay Beachine, president engagement and events, of Carlson Marketing, describe how in this environment, being able to prove the value of incentive programs is the best defense against politicians and angry shareholders, and that making measurement a priority is more vital than ever.
Here are all of the Incentive Insights podcasts, including Taking ROI Seriously:
Incentive/IMRA Sales Excellence Awards Winners Announced Incentive magazine announced the winners of its 15th annual Sales Excellence Awards earlier this week, celebrating the best and most successful independent representative firms in the industry.
U.S. Travel Association Forms Meetings, Incentives, Trade Show Council The U.S. Travel Association has created a new board member council that will build a proactive meetings and incentives research, communications, government relations and promotion agenda, it announced yesterday.
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