To help strengthen the loyalty of its frequent flyer customers, Delta Air Lines is launching a new online shopping mall called the SkyMiles Store. The site will provide a selection of travel-related products such as luggage, luggage tags, passport holders and retail items including apparel, and sports and leisure items, as well as selections from the Medallion Collection.
The SkyMiles Store also enables customers to buy customized products and earn additional miles through their purchases. Anyone can shop at the store, but SkyMiles members earn 10 miles per every $1 spent. As a launch promotion, SkyMiles members earn an extra 500 miles for every US$100 spent until 15th June 2008.
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