Cocktails and Comfort as Delta Rolls Out Sky360° November 05, 2007
By Jennifer Juergens
To highlight Delta's in-flight experience, including its all-leather coach class seats and its new international BusinessElite seats, SKY360°, the Delta pop-up concept store, opened at 101 West 57th St. in New York City to much fanfare. Greeted by pilots and flight attendants serving signature drinks, customers came to try out the goodies in the temporary lounge, which will be open through Nov. 10. "In our first week we signed up 100 new Skymiles members," says flight attendant Ronaldo Nova. "We were thrilled with the outcome."
"We are excited to provide customers with an opportunity to experience all of the unique, stylish and entertaining elements of Delta's in-flight service in the heart of New York City," says Tim Mapes, Delta's VP of marketing.
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