Hilton Sets Record for Electronic Group Bookings with Online Tool

Incentive: Travel

Hilton Sets Record for Electronic Group Bookings with Online Tool
February 25, 2009

Compared with 2007, the Hilton Family of Hotels in 2008 more than quadrupled its online bookings for small meetings and events, it announced this month. For 2008, events revenue from its e-Events online planning and booking tool increased 178 percent over prior year bookings, while meetings revenue from the same tool increased 171 percent.

"We developed e-Events to address the growing needs of people to plan, book and manage their events online at their convenience," Bob Brooks, Hilton's vice president of e-sales strategy and performance, said in a statement. "Our research continues to reflect the ongoing trend of many first-time planners—primarily GenX and GenY users—who drive the online booking process. With the majority of today's consumers Internet savvy, our goal is to make online bookings of events and meetings as commonplace as online airline bookings."

Hilton introduced e-Events in 2006. Planners can use it to plan and book meetings of between five and 25 rooms at more than 2,500 Hilton hotels, including Hilton, Conrad, Doubletree, Embassy Suites, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Homewood Suites and Waldorf Astoria branded hotels.

"Once an event is booked online with e-Events, customers have immediate access to additional online booking tools/resources that allow them to manage their rooming list and create a customized page for their event," Brooks explained. "Our focus is to make booking online group accommodations easy, convenient and seamless."

For 2009, Hilton projects that more than 250,000 users will manage their events using e-Events, which is available online at www.hiltonfamilyevents.com.

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