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Green Travel Ties
May 05, 2008
The Ecotourism Gala and Auction raises awareness, and funds, for responsible travel.
By Alex Palmer
The International Ecotourism Society (TIES), in partnership with the Swedish Ecotourism Society, hosted its annual fund-raising gala on May 1 at the House of Sweden in Georgetown, Washington, D.C. Promoting eco-friendly practices in individual and group travel, the event showcased destinations, tour operators, and other organizations incorporating environmental responsibility and education into their programs. It also offered a silent auction of eco-holiday packages donated by TIES members.
TIES touts itself as the "largest and oldest ecotourism organization in the world." Its network of members, located across 90 countries, have access to the organization's training, research and best practices on eco-friendly travel.
Christina Cavaliere, director of training and education for TIES, says she has seen the popularity of ecotourism grow with incentive travel groups.
"Green incentives, green conferences, they are taking off," says Cavaliere. "On these trips, groups are doing side tours of the locations, raising awareness of the local habitat and culture."
In Sweden, TIES finds a very suitable partner. The country's offerings for incentive travelers reflect the strong link between Sweden's natural habitat and its tourist opportunities. Vildmark in Värmland (top left) allows groups to take adventure tours down the river Klarälven on rafts they build themselves. And of course, to the north is the famous ICEHOTEL (bottom left) where travelers can hike and witness the aurora borealis, before returning to luxury accommodations made of local ice and snow.
Send comments to alex.palmer@nielsen.com.
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