Social Networking Skills May 31, 2007 From the E-Business Newsletter
By Rebecca Aronauer and Stacy Straczynski
These days, online social networks aren't for just for college students and kids. Young people have embraced sites such as MySpace and Facebook to keep up with their friends, but the business set now has its own portals--such as LinkedIn and Ryze--to make connections. These sites are great opportunities to find new talent, have your talent found and form fresh business connections.
Be sure to make the most of your professional online presence with these tips.
1. Relay the Past. Make your job history list extensive. It will increase your chances of being found through network searches. And, the more companies you name, the better the chance a recruiter will know someone at the place you once worked. It's all about who you know.
2. Treat Your Profile Like a Resume. Your profile description first and foremos in establishes you online personality. Describe your strengths and skills to summarize your best attributes. Put in personal details, perhaps by detailing a successful project you managed at work, that reflect your unique talents. But be careful not to put anything too personal--such as pictures from the weekly department bar outing. It could mar your professional front.
3. Make Friends, Not War. Social networks were made for one thing--to network through socializing. Don't reject any "friendship" opportunities you may receive via friend requests. Even if you don't like the person, declining a friendship is seen as insulting to the requester and could put you on bad terms with more people than you can forsee. Keep in mind that the more friends you make, the more connections you have. That means more people will be able to stumble across your stellar profile.
Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.
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