The Corporate Myspace September 14, 2007 Online Networking Program Gears to Corporate Audience
By Shayna Jacobs
Mentor Scout recently launched a Web-based program called Mentor Scout 2.0, which attempts to bring the benefits of Internet social networking to the corporate scene.
Similar to Facebook and MySpace, users—rather, employees—at client organizations create user profiles listing personal and professional interests in an online corporate profile. Features include the ability to post questions to other professionals and "Projects" tab for the purpose of sharing and inviting feedback and suggestions.
Clients have the ability to customize their program's features based on their company's needs. Mentor Scout hopes the program will help to promote a corporate culture and build a stronger sense of community for its clients. They say it is the result of a changing corporate world, as Generation Y continues to enter the workforce.
"The new generation of workers has a completely different work style, including an intended one- or two-year tenure per job that could paralyze employers as well as result in billions of dollars in productivity losses," says Bruce H. Daly, president of Nobscot's Mentor Scout division in a release earlier this month. Also a part of the software package is a tab called "Applause," which is a forum for colleagues to leave public compliments.
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