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Charting ROI on the Fly
February 27, 2008
Measuring return-on-investment may never qualify as a fun endeavor, but thanks to homme6, it's now become a much easier one to undertake. To wit, the Petaluma, Calif.-based boutique marketing consultancy has just rolled out a new marketing forecasting ROI calculator and analysis tool—one you'd be remiss not to take a second glance at.
The calculator, a spreadsheet in digital file format with predefined forms and fields, enables B2B marketers to plan and validate direct marketing activities so annual bookings and recognized revenue goals are achieved. It is available for purchase at the newly launched MarketingForecasting.com Website.
"The MarketingForecasting.com calculator saves time and removes the guesswork for B2B marketers and entrepreneurs, who need to forecast and validate their direct marketing forecasts," says I.R. Palmer, homme6 principal, "particularly those in small- to mid-sized business enterprises [who] do't normally have the same resources as their counterparts in larger corporations.
"Business marketers with significant direct mail, e-mail and event marketing activities built into their marketing communications plans will benefit most from this tool," he continues, "by virtue of being able to make intelligent spending and strategic planning decisions, while confidently knowing that bookings and recognized revenue goals can be achieved."
Customers who purchase the MarketingForecasting.com ROI calculator and analysis tool online receive the digital spreadsheet by e-mail, which they can use to build ROI forecasts on a campaign-by-campaign basis for individual campaign analyses and an aggregated annual basis.
Campaign forecasts are created when the customer enters the calendar month in which the campaign will hit, as well as the following data: campaign costs, other costs-of-sale, average sales cycle length, average dollar size of sale, target audience sizes and projected rates for response, response-to-lead conversion and lead-to-sale conversion.
Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.
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