Leave an Impression, Not a Footprint: Tips to Go Digital at Trade Shows March 02, 2009 Third guide in MC2 series looks at environmental and ROI benefits of digital collateral for trade shows
MC2, a NY-based exhibit and event marketing company, released last week "Leave an Impression Not a Footprint: Tips on How to Expand Your Reach." The complimentary guide addresses the environmental, economic and social benefits of switching from printed to digital marketing materials.
Developed for marketing executives, the new guide is the third in the series of quick tips on how to continue trade show and marketing programs in a challenging economy. MC2's "Leave an Impression Not a Footprint" is available for download in PDF format.
MC2 has also developed a white paper, "Eliminating Collateral Damage: Cut Costs, Not Marketing," which can be accessed here.
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