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Improving Employee Engagement to Drive Business Performance
October 06, 2008
A Softscape White Paper
Academics, consultants, psychologists, and even financial analysts have written much on the subject of employee engagement during the past fifteen years. Most of their focus has been on what drives engagement, with empirical research identifying several factors. These factors range from the employee manager relationship, to a challenging work environment, a company’s focus on customers, outstanding performance recognition, and career development opportunities. By understanding the most important factors that drive engagement, HR leaders are able to develop effective engagement programs.

A more compelling outcome of engagement research, however, shows that an engaged workforce impacts business performance, and ultimately, shareholder value.

Download the whitepaper.


Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.

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