Ten Steps to Greener Mail November 10, 2008 "Greening" your mail can keep you in the black
A recent Aperture Research Institute study reported upwards of 70% of organizations have adopted a green initiative of some kind. While those companies should be lauded for their efforts at environmental stewardship, bad days on Wall Street and for the economy have seen some companies abandon or scale back their green initiatives as they tighten their belts.
Now is the time to take a realistic look at your company's green initiatives and ask whether or not the practices undertaken are evergreen—promoting not only environmental conservation, but also sound business practices and solid return on investment so as to be sustainable in good economic conditions, as well as bad.
Here are 10 simple steps you can easily implement to save money as you green your mailings—reducing waste, while improving deliverability, effectiveness and response to ensure you stay in the black, even as the economy sees red.
Melissa Data is an active DMA member, and a member of the DMA's List and Database Council. For more than 23 years, the company has been a leading provider of direct marketing and mailing solutions with emphasis on U.S. and Canadian address and phone verifi cation, postal encoding and NCOALink® processing. The company also offers a wide variety of USPS CASS/DPV processed mailing lists that are available online, 24=7 and come with a 100% deliverability and best price guarantee. For more information, visit www.MelissaData.com or call 1-800-MELISSA.
Sales & Marketing Management Magazine
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