Review: The 7 Triggers to Yes December 03, 2007 By Russell H. Granger, Professional Education Corporation, 240 pages, $24.95
By Melissa F. Thompson
"Persuaders rule!"
In businesses, successful people are those who effectively get the job done. These people influence others to agree or comply not through force or negotiations, but by using the skill of persuasion. Persuading people to willingly follow your directions or act on your behalf is the only way to get full agreement and desired results. The problem is that many people don’t know how to effectively persuade people. They think that influencing people with logic will work.
However, new scientific evidence shows the brain is not a computer and emotions play a big role when it comes to the decision-making process. There's a whole new understanding to the science of persuasion and the brain.
"7 Triggers to Yes," by Russell Granger, is the first book to detail the scientific evidence that demonstrates a new understanding of the role the brain and emotions play in conscious evaluations. Granger describes seven emotional triggers you should identify to help others quickly reach a shared conclusion. He describes how to activate these triggers and persuade without force or negotiations.
"7 Triggers to Yes" is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change—all of which will lead to a more powerful, influential, and successful life.
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