How to Talk to Customers September 12, 2007 Create a Great Impression Every Time withMAGIC (Josse-Bass, $22.95)
Talking to customers might seem like an easy task, but to leave a lasting impression on them takes skill. Diane Berenbaum and Tom Larkin's book, "How to Talk to Customers", shows readers how to build a strong and successful business relationship. This book provides a clear and practical tool for assessing customer interaction skills and will help organizations impress their customers with great service. Any business leader that wants to make a positive impact on the way customers view their organization will benefit from this read.