The IT Factor August 30, 2007 Be the One People Like, Listen To, and Remember (Amacom, $14.95)
Remember how important it was to be liked by your peers back when you were in grade school? The quarterbacks and cheerleaders weren't just popular; they were powerful. They had "IT," and "IT" is a hallmark of success in sales—and most other aspects of life, for that matter. But as author Mark Wiskup points out, even if you were stuffed in your locker by the bullies every morning as a teenager, you can still learn techniques that will allow you to take over any conversation, meeting or networking encounter. From perfecting the "elevator pitch" to grabbing control of a business meeting, readers learn that IT is not always something you're born with—IT is also something you can learn, and IT will pay off in terms of concrete results in the workplace. Just remember to use your newfound power for good rather than evil, or the next person whose lunch money you steal might grow up to beat you for that fat new account.
Sales & Marketing Management Magazine
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