Call for Research Participants by Erasmus University (The Netherlands) June 23, 2008
Within business relationships, many decisions are made every day—and not all of them are made on the basis of pure economic rationale. Why does a customer buy from a supplier although he might be somewhat more expensive than his competitor? Why does a salesman make just that little bit more effort for one certain customer while he does not for another? It is the atmosphere surrounding the relationship that can make a business relationship "good" or, let's say, "not so good".
Erasmus University (The Netherlands) is currently conducting a research questionnaire on the subject of Relationship Atmosphere between seller and buyer.
Click here to share your opinions and have a chance to win two VIP passes for the A1GP race event in Zandvoort on October 5.
Sales & Marketing Management Magazine
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