Maritz Travel Makes the Case for Incentives February 11, 2009 New Maritz white paper helps incentives justify value
By Jeanie Casison
Businesses in practically every industry are facing a tough 2009, so it is no surprise that now is a difficult time for incentive professionals to justify their programs' impact on the corporate bottom line. Maritz Travel's new white paper seeks to help incentive travel executives and planners demonstrate their programs value and avoid bad publicity or negative shareholder perception when they execute events this year.
Public perception of incentive programs generally has suffered from some confusion, says Chris Gaia, vice president of marketing for Fenton, Missouri-based Maritz Travel. "The story has started out as a story around executive compensation," Gaia says. "But actually, incentive programs and meeting and events for employees and sales channel partners really have nothing to do with executive compensation issues."
Gaia says that the white paper argues that transparency, deliberate measurement of return on investment and the creation of programs that truly engage their audiences are the three keys to keeping incentives, meetings and events strong during the current economic slump.
The Maritz white paper, "Financial Services Crisis and Its Effect on the ME&I Industry" is available for free download at www.maritz.com.
RSS
