Consumer Promotions Report January 10, 2008 Incentive's latest research shows promotional marketing is still booming
By Leo Jakobson
You're spending more money on consumer promotions and running more of them to boot. Incentive's latest research shows promotional marketing is still booming.
Among the data that you'll find online is a look at which types of rewards Incentive's respondents use most in their consumer promotions (hint: it was merchandise), and for those programs using merchandise or travel, the average cost of the rewards used. We also break down the types of merchandise awards used. So check it out.
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