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Speech Solutions: Boost Your Global Game
April 17, 2008
Edited by Jeremy Cohen
It's no longer enough for business leaders from China, India, Korea and anywhere else in the world to speak English fluently. In the modern-day global landscape, that's just the bare minimum needed to play.
"The real challenge for global business leaders from Shanghai to New Delhi to South Africa to Dubai is how to inspire—how to project warmth and spontaneity—especially when English is your second or third language," says Anett D. Grant, president of Executive Speaking, a Minneapolis-based speech coaching business.
To address this critical need to project leadership presence at a global level, Executive Speaking recently launched a Comprehensive Private Coaching program. As Grant explains, the intent of the program is to helps leaders gain skills that are universally understood beyond individual cultures.
"Projecting authenticity is not a language issue," he says. "Projecting authenticity is about how you create smoothness in your sound, how you demonstrate spontaneity in your facial expressions, how you demonstrate ease through your breathing and phrasing."
In the Comprehensive Private Coaching program, Grant also addresses another paramount issue: how to communicate complexity with clarity and precision to a broad spectrum of audiences both live and over conference calls. "When leaders are on global conference calls at all hours of the day and night communicating strategies and addressing crises, the demand to get to the point and stay focused is essential to keeping the audience engaged," Grant says. Even a one-minute ramble off target can be deadly.
The Comprehensive Private Coaching program is extremely intensive, taking place over a three-day period. "Of course, I can't help a Chinese executive speak with perfect prepositional structure and tense agreement in three days," says Grant, "but I can help that Chinese leader communicate with a clearer, smoother sound which makes his or her speaking so much easier to understand."
Editor's Note: To learn more about Executive Speaking’s Comprehensive Private Coaching program, visit www.executivespeaking.net.
Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.
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