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Find Your Mentor
January 25, 2008
The new social networking site, iMantri, aims to match up professionals with suitable mentors.
By Stacy Straczynski
With the economy heading towards recession, your sales and marketing teams may have already experienced some cutback on company expenditures—including decreases in training and company mentoring programs. But one new social networking community may help new and existing hires fill in the knowledge gaps and build relationships in all areas of business.
Silicon Valley, Calif.-based iMantri, launching on Jan. 29 as a tribute to National Mentoring Month, is the first online community geared towards developing successful and beneficial mentoring relationships among employees, executives and individual entrepreneurs. The social networking site, which bases itself on peer-to-peer interactions similar to LinkedIn and Facebook, helps match up mentees with qualified mentors.
The new site is expecting large success due to pre-launch industry research on the need for corporate mentoring. A recent HR.com survey found that 55 percent of respondents use professional networking sites and 49 percent of those use the sites as a means to pick collegues brains and find answers for their outstanding business issues.
"iMantri provides a back engine specifically designed for mentoring. It uses a unique skill-assessment template that streamlines and aids the matching process, providing a cool way for mentors to 'give back twice,' through the auctioning of their mentor hours to their favorite charity," states an iMantri press release.
The site's features include a competency assessment and mentoring needs analysis, goal-based mentoring, mentor-mentee search matching capability and detailed mentoring tools for planning, interaction and feedback.
"At an emotional level, people strive for affirmation and validation, and at a rational level they want a sounding board and a shoulder to lean on," says iMantri CEO and co-founder Satya Iluri. "iMantri fulfills these needs for employees, executives, entrepreneurs and other career minded individuals by providing a way for them to find mentors who possess the competencies they are seeking or who can help with specific goals."
For more information or to register as a mentor or a mentee, please visit www.imantri.com.
Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.
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