Whitepaper: 7 Penny Pinching Ways To Make Money From Your CRM System December 22, 2006
By Gene Marks, The Marks Group PC
Can a CRM (Customer Relationship Management) system really create profits for a company? A lot of people don?t think so—over the years the media has reported quite a few companies (both big and small) that have tossed a significant amount of dollars down the drain on these kind of systems. But there have been plenty of successes too. In fact, during the 12 years we've been selling and implementing CRM products like GoldMine and Microsoft CRM we've seen some penny pinching business owners really get a lot of bang for their bucks. Here's how.
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