SAVE | EMAIL | PRINT | MOST POPULAR |  RSS | | REPRINT
|
Corporate Visions Sees Results with On-Demand Brainshark Technology
August 21, 2009
Everyone is looking for the last remaining inside track during an economic slump (or should we call it an extra-slow economic recovery?). For one company, finding that advantage meant tapping the resources of an on-demand presentations technology vendor.
Brainshark, Inc., announced this month marketing and sales consulting company Corporate Visions, Inc., documented significant improvements in its marketing, sales and training products, and communications by replacing traditional live activities with on-demand Brainshark delivery.
Specific improvements include Webcast reach (256 percent increase in viewership through Brainshark); response rates on invitations to events (30 percent boost when using Brainshark versus sales cold-calling); and enhanced sales training (86 percent of Corporate Visions' customers rank Brainshark on-demand training as better than live/in-person sessions). Use of Brainshark positively impacted Corporate Visions in facets such as pipeline growth, sales effectiveness, and client satisfaction.
Prior to using Brainshark, Corporate Visions found, on average, only 27 percent of its Webcast registrants attended the live events. By replacing these events with "instant Webcasts"—in the form of pre-recorded Brainshark presentations—Corporate Visions saw participation rise to 96 percent, with interested parties able to view the Brainshark-powered Webcasts immediately after registration. Brainshark's tracking and reporting capabilities also provide detailed information on viewing activity, helping Corporate Visions prioritize follow-up.
"By offering our Webcasts as Brainshark presentations, we've been able to capture our prospects' interest when it's hottest—right when they decide to sign up for an event—which means they are more likely to look at that Webcast because the reason they signed up for it is still fresh," says Tim Riesterer, CMO and SVP, strategic consulting, Corporate Visions.
Brainshark-powered event promotions also transformed the way Corporate Visions generates attendance for its "Executive Insights" events, which introduce techniques for improving differentiation in companies' sales message creation and delivery. Corporate Visions found the use of a brief, quick-hitting e-mail from a sales person with a link to a three-minute preview of an executive event improved response rates by at least 30 percent, compared to sales reps leaving voicemails or sending e-mail invitations.
"Our sales people tell me on-demand presentations are the best sales tool marketing ever created because they are seeing prospects open Brainshark presentations who never returned phone calls or replied to e-mails," says Riesterer. "These improvements in our Webcast and event activity contributed to a significant increase in marketing's contribution to the sales pipeline."
Corporate Visions also recently leveraged Brainshark to transform its traditional two-day classroom-driven sales skills training course into an on-demand offering called Power Messaging Virtual. In addition to supporting audio narration, Brainshark's platform enables Corporate Visions to incorporate attachments, videos, comprehension questions, interactive workbooks, and other elements within the online virtual coaching. With companies cutting back on travel budgets, and not wanting to take sales reps out of the field, the company says these new online training courses provide effective—and cost-effective—instruction.
"With companies today seeking to reduce travel costs and time out of the field, and with employee time at a premium, Brainshark's online, on-demand presentations provide a high-impact, hassle-free and convenient way to communicate," says Brainshark CEO Joe Gustafson. "Corporate Visions exemplifies the impact Brainshark can have across an organization, and the company's outstanding training modules and additional communications attest to the 'stickiness' and efficacy of on-demand content."
|
SAVE | EMAIL | PRINT | MOST POPULAR | RSS |
|
|
| Back to Training Index |
|
|
