10 Reasons Salespeople Need to Care About Social Media February 24, 2009 Many sales people will totally ignore social media—except for keeping connections in their personal social networks. For some it is a frightening development, for others it is the greatest opportunity for more success.
Sales people have always been where their customers are. Today customers moved on again. Customers moved to the Internet, more specifically to the "Social Web."
What really changed however is the "Customer education process." And as that new education processes is leading to a new buying behavior, sales people need corresponding ways of helping customers buy. The old sales processes are becoming obsolete.
Before you judge how sales will develop check how you and everybody you know is buying and making their decisions. Then try to match that buying behavior with your sales processes.
Sales & Marketing Management Magazine
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