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Marketing - Communications
CMO/CFO Synergy: Creativity vs. The Bottom Line
So how can two people—one trained to keep a strict eye on the bottom line and one prone to unrestrictive creative output—work in harmony? Here are a few ways.
Wal-Mart, Target Top Value Brands
Study finds Sony, Kroger and Kellogg¹s also seen as wallet-friendly by consumers.
iPhone Apps Put Brands in Hands
Like any new channel, efforts have been a hit-and-miss affair.
Social Media Users Actually More Social
Research finds offline relations enhanced by online social media
JiWire: Airport Web Users Let Time Fly By
Most travelers who log on to airport Wi-Fi stay on for 30 minutes or more, according to a new study by JiWire.
Mobile Content Demand Set to Soar
Does the Hard Sell Work on Social Nets?
Carlson Marketing, PayPal Team for Rewards
Social Media Users Tout Brands, Products
AT&T Sues Verizon Wireless: Updated
Why Best Buy's CMO Sicced His Blue Shirts on Twitter
Within Ad Supported Media, Broadcast Radio Reach is Second Only to Live Television, Study Finds
Study: Twitterers Most Interested in Current Events
Microsoft Apps Come Alive in Windows Mobile Push
Disney Institute Helps South Africa Prepare for World Cup
Mobile Internet Usage Up, Nielsen Study
The More Affluent and More Urban are More Likely to use Social Networks
Social Media Lessons from Ashton Kutcher
Smartphone Social Networking Surges
With Smartphone Adoption on the Rise, Opportunity for Marketers is Calling
Managing Marketers' Face-Time
Is Your Contact Center Social Networking Yet?
Teens Making Time for Digital and Traditional Media
NBC, Microsoft Try Selling TV Spots via Web Tools
Cause Marketing Meets Social Media

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