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Marketing - Strategy
What's New In Outplacement?
Insala, an outplacement and career transition software provider, published "The Outplacement Industry Forecast for the 2nd Half 2009."
Is Your Contact Center Social Networking Yet?
According to independent market analysis firm Datamonitor, companies of all sizes are engaging customers and prospects on social networking services. Much of that activity is pure marketing, but some companies are offering customer service and support through social networking.
Consumers Lean on Loyalty
Participation in retail loyalty programs increases, especially among Millennials, as consumers look for savings.
NBC, Microsoft Try Selling TV Spots via Web Tools
First Google. Now NBC Universal is working with Microsoft to test selling TV spots via a suite of Web-based tools.
Does the CEO Make an Ad More Credible?
In a poll of LinkedIn members, less than half said a CEO's presence makes an ad more credible.
Welcome to the Story Business
MarkMonitor CEO on Brand Fraud, Risks Brands Face Online
OutStart Merges With Mobile Software Maker Hot Lava
Study: Consumers Prefer E-mail Marketing
Report: Promotional Products Sales Shrank 7 Percent
Study: Printed Direct Mail to Suffer
Auto Buzz: Toyota Has Strongest Online Advocacy
JVC Gets Turned on Again with the Darling Stilettos
Cause Marketing Meets Social Media
Companies That Do Customer Service Together, Win Together
What's Attracting Your Upscale Customers?
Does Your Brand Have Value?
Are Web-savvy Competitors Redirecting Your Customers?
Twitter Just a Blip So Far
Reinvent the Web for Advertising? Don't Bother
Seeking ROI Online Via SEO
Economy Stinks, But Your Marketing Doesn't Need To
Competitive Watch: McD's, Starbucks and Dunkin' Go Head to Head
Search Goes On for Google
Jeff Levick, AOL's New Ad Boss, Discusses New Role

>> Search for more related articles
 

Our Editor Suggests
What's Attracting Your Upscale Customers?
May 12, 2009 Nielsen research says dollar stores are the new hot spot for high- and middle-income consumers.
Integrated Media Plans Face Obstacle Course
April 27, 2009 New survey shows agencies need more metrics, better grasp of Web.

  
Leading In Times of Crisis
July 06, 2009 Navigating through Complexity, Diversity and Uncertainty to Save Your Business. (Jossey-Bass, $19.77)


Driving Results Through Social Networks
June 29, 2009 How top organizations leverage networks for performance and growth. (Jossey-Bass, $19.77)



  
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