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Marketing - Strategy
Shopper Research Goes 360°
May 16, 2008
PMA to reveal how shoppers' attitudes and behaviors are affected by the economy, green marketing and more.
Marketing Lowdown: Leading Economic Indicators
May 15, 2008
Someone once said that economics is the merging of finance and fortune telling, but economists might be better at predicting the economy if they watched the advertising industry.
Pragmatic Business Strategy: Seven Ways to Make Marketing Work
May 14, 2008
In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions.
Corporate Responsibility: Perception Versus Reality
May 13, 2008
Maintaining a positive image of corporate responsibility can boost your sales and increase customer loyalty. But can you be sure your initiatives are effective? Recent research says most corporations can't be.
Advertising: Holiday Inn Sees New In With Business Travelers
May 12, 2008
Holiday Inn is going after road warriors with a $10 million campaign touting free high-speed Internet and other perks.
Stick to Your Story to Make Your Messages Stick
Tax Transformation: Kroger Lets Customers Bring Home the Bacon
Call for Entries: Platinum PR Awards
Smart Marketing: The Rise of Trust and Authenticity
Building Buzz with a Personal Touch
Culture Shift: The Give and Take of Cause Marketing
What Influences CMO Decisions?
The Risky Business of Consumer-Generated Content
The Mistake of Message Mimicry
Recession-Proof Your Business with PR
Georgia Supreme Court Delivers Victory to Sweepstakes Sponsors
Batter Up for Steiner Sports' Corporate Loyalty Offerings
Mobile Marketing Made Easy
The Reggie Awards Salute Integrated Marketing
Channel Outlook Bleak
Thought Leadership Marketing
Customization Infatuation
Real Estate Realities
How to Maximize Your Trade Show ROI
Research: Brand Placements in Reality TV

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Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles
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The Bam Factor: Uncover New F&B Options That Will "Wow" Attendees and Add Value To Your Event
May 21 - May 21, 2008
Online

Join Successful Meetings and MeetingNews magazines for this live, interactive Web Seminar, sponsored by the Las Vegas Convention & Visitors Authority, and hear from industry experts how to better incorporate the F&B component into your event. Attend this online-only event and learn how to creatively make F&B a memorable part of the success of your next meeting.

Top Trends for Lead Generation Tactics in 2008
May 28 - May 28, 2008
Online

Join Sales & Marketing Management on May 28 to hear Bob Hanson, president of Quantum Leap Marketing, share the findings of the recent QLM 2008 Marketing Tactics and Strategies Survey. Bob will present key findings, including which marketing tactics companies are currently using and the challenges and obstacles organizations face with taking their lead-generation efforts online. Register now for this free Webcast.

Driving ROI: Learn How to Bring Together All the Attributes of a Successful Meeting
June 05 - June 05, 2008
Online

Join Successful Meetings/Meeting News magazines and Palace Resorts and learn how to bring together all the attributes of a successful meeting that meets your ROI metrics. Attend this online-only event and learn from experts what key elements will increase your ROI and how to set metrics-driven objectives for your event.

Using Gift Cards The Right Way To Motivate Employees
June 24 - June 24, 2008
Online

Join Incentive Magazine and Amazon.com for this live, interactive Web Seminar and hear from industry experts regarding how gift cards can be a key component to your company�s reward program. Attend this online-only event and learn how to create a successful gift card incentive program that fits into your organization's overall reward program.