Shopper Research Goes 360° May 16, 2008 PMA to reveal how shoppers' attitudes and behaviors are affected by the economy, green marketing and more.
Marketing Lowdown: Leading Economic Indicators May 15, 2008 Someone once said that economics is the merging of finance and fortune telling, but economists might be better at predicting the economy if they watched the advertising industry.
Pragmatic Business Strategy: Seven Ways to Make Marketing Work May 14, 2008 In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions.
Corporate Responsibility: Perception Versus Reality May 13, 2008 Maintaining a positive image of corporate responsibility can boost your sales and increase customer loyalty. But can you be sure your initiatives are effective? Recent research says most corporations can't be.
Mobile Marketing Made Easy April 25, 2008 The first set of worldwide mobile marketing guidelines released yesterday by the Mobile Marketing Association encourages and defines mobile marketing's use.
Join Successful Meetings and MeetingNews magazines for this live, interactive Web Seminar, sponsored by the Las Vegas Convention & Visitors Authority, and hear from industry experts how to better incorporate the F&B component into your event. Attend this online-only event and learn how to creatively make F&B a memorable part of the success of your next meeting.
Join Sales & Marketing Management on May 28 to hear Bob Hanson, president of Quantum Leap Marketing, share the findings of the recent QLM 2008 Marketing Tactics and Strategies Survey. Bob will present key findings, including which marketing tactics companies are currently using and the challenges and obstacles organizations face with taking their lead-generation efforts online. Register now for this free Webcast.
Join Successful Meetings/Meeting News magazines and Palace Resorts and learn how to bring together all the attributes of a successful meeting that meets your ROI metrics. Attend this online-only event and learn from experts what key elements will increase your ROI and how to set metrics-driven objectives for your event.
Join Incentive Magazine and Amazon.com for this live, interactive Web Seminar and hear from industry experts regarding how gift cards can be a key component to your company�s reward program. Attend this online-only event and learn how to create a successful gift card incentive program that fits into your organization's overall reward program.
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