Making Sense of Social Nets CMOs need to know how these nets work and where the brand's dialogue falls within them.
Mobile Media Usage Soars, Opens New Vistas for Marketers One out of every seven minute of media consumption today takes place via mobile devices, according to new research. With mobile usage expected to grow by 60 percent over the next two years, marketers must devise appropriate ways to communicate with mobile users about their brands or they risk missing out on huge opportunities.
Is Your Contact Center Social Networking Yet? According to independent market analysis firm Datamonitor, companies of all sizes are engaging customers and prospects on social networking services. Much of that activity is pure marketing, but some companies are offering customer service and support through social networking.
Speech Analytics Zooms into SMB Market Your spouse may not be able to register the difference between anger and exasperation in your voice, but SpeechREC can.
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