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Marketing - Technology
AOL Search Boasts Highest Click-Through Rates
Microsoft’s Bing still trumps Google.
Pharma: Socializing in a Straightjacket
Players tiptoe into social media.
Navigating FTC's Guidance on Social Media Marketing
Effective Dec. 1, the FTC will have new guidance in place for advertisers who make use of social media. What are the new rules?
iPhone Apps Put Brands in Hands
Like any new channel, efforts have been a hit-and-miss affair.
Integrated Measurement and the Pathway to Internet Profitability
The pathway to profitability for marketers will be determined by the ability to integrate mobile, TV and Internet traffic and advertising data into a holistic, effective, multi-strand fabric that blankets the consumer in a traceable, measurable way.
A Marketer's New Worry: Are My Ads Retweetable?
Google Tracks Black Friday Trends
Brands Urged to Engage With Music Fans Via Social Networks
TiVo Inks Measurement Deal With Web Giant
Brand Sweepstakes Get Twitterized
Retailers Increase Cyber Monday Promotions
Going the Extra Mile with E-Mail Marketing
Social Media Users Actually More Social
MySpace to Feature 'New Moon' Takeover Ads
JiWire: Airport Web Users Let Time Fly By
Social Sites Not as Video Ad Friendly as Content, E-mail
Good News, Bad News for Mobile Marketing
Mobile Content Demand Set to Soar
Continental Airlines to Sell Ads on Its Site
Women Clicking to Earn Virtual Dollars

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