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The Seven Deadly Sins of PR
Public relations is well recognized as a broad and ever-changing field of promotion, one that offers huge potential for advancing causes, business, and political action. There are lots of ways of doing it right…as well as some clear pitfalls.
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Marketing by Accountants Doesn't Work
Take a holistic, long-term view of acquisition, remarketing, and retention campaigns in relation to the ongoing dialog and measure them together as you initiate consumers into your franchise and track how they perform along each stage of the customer life cycle.
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| COLUMNS |
 | Outside the Box: Incentive Building Blocks: Sales Analytics
Over the past five months, we have been looking at the basic components of a successful incentive program. The last (and often neglected) critical building block is sales analytics, a powerful set of tools that can help you better manage your sales and marketing efforts and investments.
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.jpg) | Incentive Insights: Don't "Undercommunicate" Your New Sales Incentive Plan
One of the most important aspects of developing a sales incentive plan is how it is communicated to the field. Salespeople haven't sat through the design sessions dissecting the data, pouring over interviews and designing the "perfect plan." Without a thoughtful communication plan that involves sales managers, your shiny new incentive plan may not be as effective as you'd hoped.
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 | Smart Management: Great First-Line Sales Managers
The ultimate success of a first line supervisor is whether his or her direct reports are successful. Surprisingly, total sales are a misleading statistic to judge managerial success. Instead, the number of representatives reaching and exceeding goal is a better measure of supervisory skills. While a single number for overall sales results is necessary, a separate measure of sales representative performance precludes hiding the poor performers.
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Leading In Times of Crisis
July 06, 2009 Navigating through Complexity, Diversity and Uncertainty to Save Your Business. (Jossey-Bass, $19.77)
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| Training Live + Online
Jan. 01 -
Dec. 31, 2009
www.TrainingLiveandOnline.com
Training Live + Online certificate programs fit around your busy schedule and inside your budget, and still provide the professional know-how and in-depth content you expect from Training magazine Events. Now save $200 when you register for the certificate of your choice one month in advance. This offer is open to new registrations only. No other discounts apply.
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| Training magazine Events
Jan. 01 -
Dec. 31, 2009
www.TrainingMagEvents.com
From the latest developments in training, online learning and knowledge management to the most cutting-edge tools and techniques in performance support and presentation design and delivery, Training magazine's world-class events provide guidance and focus on training and education in the working world.
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| Virtual Training World
Dec. 10 -
Dec. 10, 2009
www.trainingmag.com/expo
Training magazine's Virtual Training World on December 10, 2009 will be the industry's premiere virtual conference and tradeshow. Network with your peers, visit virtual booths, and hear live, online presentations from learning leaders -- including international authority on leadership Stephen R. Covey -- all from the convenience of your desktop.
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| Ithaca College Online Professional Certificate Programs
Jan. 01 -
Dec. 31, 2010
www.ithaca.edu/certificates
Sharpen your skills, accelerate your career and earn CEUs with a Professional Certificate from Ithaca College. Training magazine is a proud co-sponsor of the following online professional certificate programs:
* Performance Improvement Management
* Program Evaluation and Measurement
* Leading Networked Organizations and Virtual Teams
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| Training 2010 Conference & Expo
Feb. 01 -
Feb. 03, 2010
www.TrainingConference.com
Join your training peers in San Diego, the city with a near-perfect climate, for Training magazine's 33rd annual event in February 2010. Training 2010 will help you gather insight, skills, inspiration, and best practices as well as engage you like never before.
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