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Sales & Marketing Management Magazine
Sales and Marketing Management




Features
Closing the Gaps: New Selling Strategies For a New Reality
How can these gaps be closed? Sales forces need to think differently and understand how to uncover the pain, leverage social media, and incorporate comedy…yes, comedy!
The Key to Cost-Effective PR and Marketing Campaigns
Executives in B2B and manufacturing markets are looking to slash costs to cope with the slumping economy. Having cost-effective PR and marketing campaigns is a significant part of the solution.
Putting Personality into the Pitch
It is imperative to not only have great sales and marketing techniques at your disposal, but to implement those techniques in ways that will be 100 percent UNIQUE TO YOU. If you learn how to implement marketing strategies in ways that are unique to you, you will exponentially increase your chances of getting and keeping new clients and customers.
Networking and Selling Using Body Language Secrets
You can be a detective at all your future business meetings by using the skills of interpreting body language to discover the most important people in the room. Without knowing how to read some key body language techniques, your initial assumptions about who Mr. or Ms. Important is might be wrong.
10 Essentials for Successful Trade Show Exhibiting
The myriad complexities and variables associated with successful trade show exhibiting necessitate a careful, committed, and contemplative focus. In order to ensure this expensive and time-consuming activity evolves into a well-managed, justifiable promotional function, these tips deserve your attention.
CMO/CFO Synergy: Creativity vs. The Bottom Line
So how can two people—one trained to keep a strict eye on the bottom line and one prone to unrestrictive creative output—work in harmony? Here are a few ways.


COLUMNS
Marketing Lowdown: The Mission Statement
If you don't know where you're going, any road will get you there. That's why every company needs a mission statement—including yours.
Guest Column: Five Rules for Sales Disaster Turnarounds, Part 2
Plenty of sales disasters take place when the economy's doing well, so given the present circumstances, it should come as no surprise a lot more are in progress right now. Turning these situations around is never easy, as they mainly involve errors by human beings, and inevitably some people will need to be let go. But if you take the time to find the real problem(s), often they are easier to fix than you might first believe.
Manufacturer's Corner: The Man Who Walked on Water
One of the greatest dangers inherent to developing new products is the possibility they will become "me-too" products without any unique benefits. This problem is one of the biggest reasons why sales do not materialize for many start-up companies.
Sales Architects: Should You Promote Your Top Salesperson to Sales Manager?
Sirens lure business executives and small business owners. The song they sing has one line: "Promote my top salesperson, put six people underneath him, and generate six times the sales." And in the end, many business executives and their companies have been led into harm's way.


NEWS & STRATEGY
gWallet Debuts gLTV Metric
gWallet, a monetization platform for social media, has introduced its gLTV metric, enabling publishers to measure and increase their lifetime value of users on their applications.
eSpatial Launches iSMART6
eSpatial, a provider of Web GIS and GeoBI (Geographic Business Intelligence), has introduced its latest offering, iSMART6.
Android Gets Citysearch App
The online local guide Citysearch has launched a new mobile application for the Google Android platform.
Who's News in Sales and Marketing
A weekly round-up of the latest promotions and executive appointments.


EVENTS & PRODUCTS
Free, On-demand Webinar on Outsourcing Ad Sales
Nielsen Business Media, SMM's parent company, is currently still hosting a free Webinar titled "Boosting Media Profits Through Advertising Sales Outsourcing."




What's new on ManageSmarter.com



Top Manage Smarter Stories
gWallet Debuts gLTV Metric
December 22, 2009
Knowing Who's Who: Going Back to the Playground to Build More Powerful Training Programs
December 22, 2009
Marketing Lowdown: The Mission Statement
December 22, 2009

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Our Editor Suggests
TNS: Ad Spending Sinks in Q3
December 09, 2009 The numbers are down about 15 percent.
Workplace Ethics Up 9 Percent
December 04, 2009 Research shows inverse relationship between economy and business ethics.

  
Epic Careers By Inspiring Parents
July 22, 2009 Mommy and Daddy Do It Pro Bono (Taproot Foundation, $15.95)


Leading In Times of Crisis
July 06, 2009 Navigating through Complexity, Diversity and Uncertainty to Save Your Business. (Jossey-Bass, $19.77)



  
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