Management Book Excerpts - Business Book Excerpts

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Why Stretch Goals Waste Time And Money
In "OOPS! 13 Management Practices that Waste Time and Money (and what to do instead)," workplace behavior expert Aubrey Daniels reveals why common business practices—such as annual bonuses, automatic pay raises, and layoffs—actually reward bad behavior.

Evolution of a Marketing Master
An excerpt from “Pull,” by Keith Chambers.

How I Lost Millions Because of Incomplete BasicVisual InAdvance Programming
This is an excerpt from "The Eureka! Enigma."

Win-Win Negotiations
Excerpt from Chapter 2: You Can Negotiate Anything of "Harvard Business School: Secrets of Success" by Emily Chan.

Marketing Guide to Public Relations and Social Media
An excerpt from Chapter 1: An Introduction to Marketing Public Relations and Chapter 10: Social Media from "Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media" by Gaetan T. Giannini, MBA.

Working with Knowledge, Information, and Data
An excerpt from Chapter 5: Teaching and Learning from "Living in More Than One World" by Bruce Rosenstein.

How to Win Friends and Influence People: Social Media Marketing in the Modern Communications Era
This article was adapted from Chapter 3 of Courtney M. Barnes' recently released book, "Digital Strategies for Powerful Corporate Communications," published by McGraw-Hill in July 2009. For more information, click here.

Salespeople Must Bring the Total Package of Benefits
Excerpt from "5 Skills of Master Salespeople" by Michael D. Maginn (Singularity Group, 2009)

Salespeople Are More in Demand Than Ever!
Because nothing happens until somebody sells something. Excerpt from "Pink Slip PROOF" by Paul J. Meyer.

Selling to the C-Suite: When to Time the Executive Call (Part 2)
Part 2 of SMM's coverage of the new book "Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top" by Nicholas A. C. Read and Stephen J. Bistritz Ed.D. (McGraw Hill, 2010), the result of a worldwide study of executive buying behavior over 10 years.