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Resources - Exclusive Reports
Maximize the Return on your Advertising Spend
Nielsen has developed eight guiding principles to show marketers how to increase ad effectiveness.


Nielsen: Online Shopping Means More than Making a Sale
Consumers shifting away from online holiday shopping, but opportunities remain


Our Editor Suggests
TNS: Ad Spending Sinks in Q3
December 09, 2009 The numbers are down about 15 percent.
Workplace Ethics Up 9 Percent
December 04, 2009 Research shows inverse relationship between economy and business ethics.

  
Inprint: Comatose Management: Six Short Stories of Destructive Management Practices
January 28, 2010 By Scott R. Scheaffer; BookSurge Publishing, 174 pp., $12.99 "The reasons organizations, both big and small, are loaded with incompetent management and seem to continuously make poor business decisions are a result of beliefs we hold that go unquestioned or unrecognized."


Inprint: The New Art of Managing People, Updated and Revised
August 12, 2009 By Phil Hunsaker and Tony Alessandra; Free Press, 357 pp., $18"The art of managing people is perhaps the most challenging task facing any manager."



  
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Ithaca College Online Professional Certificate Programs
Jan. 01 - Dec. 31, 2010
www.ithaca.edu/certificates

Sharpen your skills, accelerate your career and earn CEUs with a Professional Certificate from Ithaca College. Training magazine is a proud co-sponsor of the following online professional certificate programs:

* Performance Improvement Management
* Program Evaluation and Measurement
* Leading Networked Organizations and Virtual Teams