Bridging the Gap: Transforming a Use Case Into a Sales Enablement Tool July 15, 2008 Last month, we explored personas, and how they can allow you to better focus your sales and marketing training and materials, improving your overall effectiveness. Now, we'll look at another tool: use cases.
A Better Way to Generate Leads July 14, 2008 Whether it be an insurance agency, financial institution, advertising agency, manufacturing firm, law firm or other business, your organization may not be as well-equipped to generate lifeblood leads as you think.
Embracing the Future With Sales 2.0 July 14, 2008 In today's Web 2.0 world, your customer often knows almost as much about your company's products as your sales reps do.
Editor's Letter: Survey says: Ding! Knowledge is power July 14, 2008 Knowing where and when to fight is as important as the weapons themselves, and that explains why those of us here at Sales & Marketing Management are so excited about the return of the annual Survey of Buying Power.
destinationCRM 2008 August 18 -
August 20, 2008 Marriott Marquis Times Square NYC New York, NY destinationCRM returns to New York City with its third annual conference in August 2008. Organized by CRM magazine, destinationCRM is quickly gaining recognition as both a valuable networking opportunity for top CRM executives and an excellent learning experience for top-level professionals involved in CRM purchasing decisions.
Register for a free expo pass or full-conference access at www.destinationcrm.com.
2nd Annual Brand Building For Banks & Financial Services Conference Sept. 08 -
Sept. 09, 2008 Chicago , IL With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident.
This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.
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