How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy Master the art of sales with this assembly of strategies to use human nature, emotions, and patterns of thought to become a heavy hitter. Heavy Hitter Selling demonstrates how psychology comes into play when communicating with clients to build trusting relationships and in persuading them to buy.
Author Steve Martin, creator of the Heavy Selling training program, bases his work on his proven techniques that show readers how to not only become successful salespeople—by using the right words, understanding how people think, and persuading the customer's rational mind and emotional side—but how to maintain that success by choosing your battles, using intuitive perception, and knowing the two most important customers are your manager and yourself. The book also examines how the brain is wired to communicate, and, through language-based tactics, such as using metaphors and keyword patterns, selling can become a real-life, lasting achievement.
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