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 | Be a Value Merchant
A value merchant recognizes the supplier's own costs and the market offering's value to the customer and works to obtain a fair return for both the supplier firm and customer firm.
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| SALES STRATEGY |
A Better Way to Generate Leads
Whether it be an insurance agency, financial institution, advertising agency, manufacturing firm, law firm or other business, your organization may not be as well-equipped to generate lifeblood leads as you think.
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 | The Forgotten Element: Mixing Communications
A focus on the top-line should be top-of-mind when designing integrated marketing communication programs. Unfortunately, the sales function is often an afterthought in many marcom campaigns undertaken by B2B and B2C marketers today.
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| MARKETING STRATEGY |
Communication Breakdown
It's a sad-but-true fact: Far too often, salespeople aren't sufficiently involved in the situations and decisions that affect their customers.
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| MANAGEMENT |
 | Keeping Your Cool
Making good decisions is tough enough when things are going well, so adding a recession to the mix can make a job that was previously difficult truly excruciating.
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| MOTIVATION AND INCENTIVES |
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| MEETINGS |
On the Road: Jacksonville
Pastels and palm trees not really your thing? Don't go writing off a trip to the Sunshine State just yet.
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| TRAINING |
 | Compensate to Motivate
No question, channeling the energy of a sales team can be a challenging endeavor. But here's an incontestable fact: How you compensate your reps determines where they invest their time and the results you get.
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| EXPERT VOICES |
 | Smart Marketing: The Customer's Voice
I am convinced the thing we understand least about mobile marketing is the individual actually holding the cell phone in his hand. I'm equally convinced we need this knowledge if we're going to make mobile work, just like the rest of the world has.
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| Online News & Features |
 | Driving Profitable Revenue Growth
More and more leading companies are relying on Sales Performance Management (SPM) software solutions to supply the raw data that is transformed into the knowledge they demand.
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 | Clear and to the Point
August 19, 2008 8 Psychological Principals to Produce Brilliant PowerPoint Presentations (Oxford University Press, $17.95)
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| 2nd Annual Brand Building For Banks & Financial Services Conference
Sept. 08 -
Sept. 09, 2008
Chicago
, IL
With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident.
This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.
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