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Features & Expert Voices
Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1)
Does your marketing dashboard help you answer basic questions about the effectiveness and efficiency of your marketing? If not, it's not a true dashboard.
Chronicles of a Sales Leader: What's Your Greatest Asset?
The sad reality is that most companies are placing more investment in keeping track of basic assets than arguably the most important assets of all—customers.
Motivating Change: Thrive Despite Economy
What can business leaders and market watchers do when economic uncertainty is up and consumer spending is down?
A Manager's Guide to Sales in a Down Economy
What is an executive to do with the sales department in difficult economic times like the present?
Bringing "Sexy Back" to Customer Service Technology
Companies are crossing into the realm of technological goodies, employing anything from text messaging to chat to cutting-edge CRM systems. But is customer service getting the shaft? Quite the contrary.
The Sales Dodo: Sales Manager—Job Title or Specialized Skill?
Many business executives focus their search for sales management candidates from within their industry. They are restricting their ability to find the right person for the role.


SALES & MARKETING STRATEGY
Forward Progress Through Reverse Auctions
Can the precepts of strategic selling be effective in a process that seemingly reduces the competition to a one-dimensional playing field, where price is all that matters?
Promotions Play Prominent Role in Advertising ROI, Research Says.
Recent study from ASI finds advertising specialties more cost-effective than TV, radio or print mediums.
What's in Your E-Mail Contact Strategy?
E-mail marketing is part art and part science, with many factors to consider.
Ten Steps to Greener Mail
"Greening" your mail can help keep you in the black, even with a bad economy.


MANAGEMENT
What's the Secret to Profitability?
No one wants to turn business away, especially during these tough times. However, agreeing to do business with the wrong clients will sap your valuable resources.
Does Workplace Design Equal Job Performance?
Looking to decrease your workforce's workspace? Not so fast. While few of us can afford cushy office upgrades, a workplace redesign can make a big difference to productivity.
The Leadership PATH: Find a Better Top Line
Authors Ulrich Herter and Spider Lockhart share a little about their book, "On Selling Management: The PATH to a Better Top Line," and their take on sales management.
A Sales Leader's Year-End Guide: The Nuts and Bolts of Deal Review
To avoid getting into a situation where desperate salespeople jam product (thereby putting at risk the opportunity for long-term relationships with clients), systemize your deal review process.


MEETINGS & TRAVEL
Tradeshows: Can Money Really Buy It All?
Definitely not. A great trade show requires more than just throwing money at a project manager and hoping you get something that sticks.
On the Road: Providence
Much has been made of Providence's transformation in recent decades from post-industrial urban wasteland to New England's aptly monikered Renaissance City.
Quick Meeting Openers: Icebreakers for Introductions
Although most meeting starters can be used to help people introduce themselves, the activities in this section are particularly aimed at doing just this.
Let Workers Help Themselves: Maximize ROI from Corporate Gatherings
Getting your team to plan the details of their own corporate future is a very effective way to keep your participants engaged, communicate ideas and elicit enthusiastic "buy-in" for future endeavors.


TRAINING
Sales Training: A Great Question Reveals More Than a Great Answer
Uncover great sales talent—worth training—with better questions.
Sales Training Institute Opens in New Jersey
The first consultative sales curriculum to be licensed by the State of New Jersey wil begin classes in Jan 2009.
Coach to the Habits of Success, not Luck
Prior to delegating the methods in which to perform a certain task, it is important to work with teams on their habits.
A Neurolinguistic Sales Lesson: Auditory Obama Versus Kinesthetic McCain
Whether you're a senator running for president or a salesperson trying to win over a customer, your most important competitive weapon is your mouth.


TECHNOLOGY
Landing Pages That Work
Here's how smart marketers are optimizing their landing pages to drive results.
Be a New Vendor Search Master
While Google is extremely effective in separating the "daisies from the weeds," you will still waste a lot of valuable time, if you don't employ effective search strategies.
Chatting Up Customer Service
Companies turn to click-to-chat technology to reduce operating expense and enhance customer service.
Taking Open Source to the Limit: Geeks On The Way Case Study
When your company is looking to meet a fast-paced growing demand for its services with a CRM system, not just any product will do.


 
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Top Manage Smarter Stories
Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1)
November 20, 2008
Ask Christi: The Importance of Recognition
November 19, 2008
Chronicles of a Sales Leader: What's Your Greatest Asset?
November 19, 2008

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Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles


Our Editor Suggests
Summing Up the Benefits of Recognition
November 19, 2008 Custom Design Marketing launches Employee Recognition Calculator and takes the mystery out of measurement.
Promotions Play Prominent Role in Advertising ROI, Research Says.
November 14, 2008 Recent study from ASI finds advertising specialties more cost-effective than TV, radio or print mediums.

  
Conversational Capital
November 20, 2008 How to Create Stuff People Love to Talk About (FT Press; $25.99)


Boreout!
November 19, 2008 Overcoming Workplace Demotivation (Kogan Page; $25.00)



  
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Dec. 03 - Dec. 05, 2008
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Feb. 09 - Feb. 11, 2009
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It's time to set your sights on Atlanta, GA, February 9-11, 2009 for Training 2009 Conference & Expo. As the source for professional development, this year's conference promises all of the in-depth content and practical insights you've come to expect from Training magazine…and much more. In addition, Training magazine is proud to present participant-centered training guru Bob Pike's Creative Training Techniques conference-within-a-conference (one of the best train-the-trainer resources available anywhere), training evaluation authorities Don and Jim Kirkpatrick's Evaluation Summit, and cutting-edge researcher Tony O'Driscoll's Get a Second Life: Learning in Virtual Environments Summit. Want more? This year's Expo floor will show you the best tools for the solutions you need this year (and the next). Plus, experiment and learn in the Expo Learning Trends Lab (with 3D virtual learning, rapid development tools, mobile learning, games and simulations, rapid authoring tools, and Web 2.0) and be an active networker, creative collaborator, and knowledge sharer when you join your Expo Connector and games-for-learning guru, Thiagi, for high-involvement games and activities (and prizes).