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| SALES STRATEGY |
A Better Way to Generate Leads
Whether it be an insurance agency, financial institution, advertising agency, manufacturing firm, law firm or other business, your organization may not be as well-equipped to generate lifeblood leads as you think.
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| MARKETING STRATEGY |
Communication Breakdown
It's a sad-but-true fact: Far too often, salespeople aren't sufficiently involved in the situations and decisions that affect their customers.
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| MOTIVATION AND INCENTIVES |
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| MEETINGS |
On the Road: Jacksonville
Pastels and palm trees not really your thing? Don't go writing off a trip to the Sunshine State just yet.
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| TRAINING |
 | Compensate to Motivate
No question, channeling the energy of a sales team can be a challenging endeavor. But here's an incontestable fact: How you compensate your reps determines where they invest their time and the results you get.
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| EXPERT VOICES |
 | Smart Marketing: The Customer's Voice
I am convinced the thing we understand least about mobile marketing is the individual actually holding the cell phone in his hand. I'm equally convinced we need this knowledge if we're going to make mobile work, just like the rest of the world has.
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| Online News & Features |
 | Smart Presentations: About Those Butterflies
Have a big meeting or sales presentation to give? Don't let those "butterflies" get in the way. Turn that nervous energy into your delivery power with these tips from Broadway.
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 | Market Data Bible Returns for '08
September 05, 2008 Following a three-year absence, the Survey of Buying Power—a compendium of nationwide consumer data—has returned for 2008.
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 | Clear and to the Point
August 19, 2008 8 Psychological Principles to Produce Brilliant PowerPoint Presentations (Oxford University Press, $17.95)
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| 2nd Annual Brand Building For Banks & Financial Services Conference
Sept. 08 -
Sept. 09, 2008
Chicago
, IL
With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident.
This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.
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| The Motivation Show
Sept. 23 -
Sept. 25, 2008
McCormick Place
Chicago, IL
Attend The Motivation Show, where you'll find the world's largest collection of NEW ideas to improve performance, stimulate sales and reward service. Register online before Sept. 15 and your badge is just $20 ($40 at the door) at www.motivationshow.com.
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| Sales & Marketing Management Virtual Trade Show
Oct. 02 -
Oct. 02, 2008
Online
What are the technologies and business processes that will help your sales thrive in the new digital world?
Get a real, in the field, look at the technologies and strategies you have been researching. Hear from our experts about the topics that will affect your planning.
Meet virtually with different companies, ask questions and get the answers you need to make informed decisions. In conjunction with Sales & Marketing Management, this Virtual Trade Show will give sales and marketing executives the knowledge they need to evaluate a wide array of products, services, and solutions.
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| Training's Technology in Action Conference
Nov. 11 -
Nov. 14, 2008
San Jose
, CA
Learn enterprise-level strategies and best practices for deploying effective learning technologies. Hosted by learning-tool research guru Bryan Chapman, attend to see award-winning learning—in action—first hand.
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| Training Magazine Institute 2008
Dec. 03 -
Dec. 05, 2008
Buena Vista Palace Hotel and Spa
Orlando, FL
Training Magazine Institute brings you the most popular face-to-face skill-building certificate programs from Training magazine, including certificates for classroom training, e-learning, strategy building, and more.
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