As the blathering bozos in Congress say (when they’re not reading from Dr. Seuss books), I yield my column this month to the distinguished gentleman Michael Chasen, who helped build the education software startup Blackboard into a booming business that sold for $1.64 billion in 2011.
Chasen summarized five brilliant rules for authentic B2B brand communications recently, and I didn’t have room for it in our special section on the topic, which begins on page 30. I share it here with you.
Leadership Lessons from a Marching Band
Mike Figliuolo of thoughtLEADERS, LLC discovered that his college alma mater’s marching band offers some leadership lessons that businesses would do well to mimick. Read his thoughts and watch the video here: http://bit.ly/13gIo3d
Should You Create A Sales Dream Team?
Since customers are fielding buying teams, does it make sense to assemble your top salespeople into a Dream Team? Harvard Business Review addressed the issue of making star teams out of star players. You’ll find it here...
Freewheelin’ With the Funnelholic
While researching our Jan-Feb cover story on marketing automation, we came across Funnelholic.com, a lively business blog written by consultant Craig Rosenberg. We got him on the phone to talk more about the topic. You’ll find that conversation here.
Dan Pink Says We’re All In Sales Now
In his new book, “To Sell Is Human: The Surprising Truth About Moving Others,” the best-selling author says we’re all in sales to one degree or another. So what does that mean for those who do it for a living? Our extended Q&A with Dan Pink is here.