Editor's Pick
How to Create a Sales Enablement Plan for Outsized Commercial Impact
With this three-step enablement plan, sales enablement leaders have the formula to customize content geared toward today’s digital landscape, build a proactive, nimble enablement function, and measure and clearly convey enablement’s impact to the commercial team.
Managing Marketing Organizations In a Tough Economy
Two marketing veterans share their insights into how CMOs should be managing through an uncertain economic climate.
Driving Leads and Sales Through Private Engagements
Offsite events are not a "build and they will come" endeavor. Here are five ways to make your in-person event more enticing and successful.
How to Summarize Marketing Content for Maximized B2B Sales
Business customers want marketing content that provides key information quickly and efficiently. Here's how to accomplish that.
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Be part of a community of over 40,000 sales and marketing professionals. Get immediate access to hundreds of live and recorded training sessions, ebooks and resources.
New Focus Report: The Ultimate Guide to Non-Cash Incentives
Our Ultimate Guide to Non-Cash Incentives is a new report that provides the latest research on effective reward and recognition in the workplace.
Ideas to Help Support Women in Business This International Women’s Day
By providing yearlong support and inclusive leadership to the women in your business you are taking up your part in Inspiring Inclusion.
5 Best Practices for Engaging Current Clients & Recruiting New Ones
Many companies use sales and marketing efforts to address their clients’ symptoms, not the underlying problems. Here are five best practices to foster a dialogue that allows marketers to give B2B customers what they want.
Maximizing Profits with Five Indispensable Customer Experience Practices
Instituting these practices is more than providing good client service and retaining clients; it is also about maximizing the value of your business.
How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Growth
How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results.